Theo Selby is an educator and performance coach known for blending research-based teaching with practical, purpose-driven personal development. Whether leading classrooms, athletic teams, or professional workshops, Theo empowers individuals to identify who they want to be, take meaningful action, and close the gap between their current selves and their potential.

Drawing on the principles of Heroic and the work of thinkers such as Phil Stutz, Brian Cain, Anders Ericsson, Osho, and David Reynolds, Theo helps students and adults alike understand a simple but transformative framework. His work emphasizes that meaningful growth starts with knowing who we want to be, followed by consistent action—especially on the days we “don’t feel like it”—because confidence and courage are built through doing.

As a performance coach, Theo is known for teaching practical skills like “flipping the switch,” regaining balance under pressure, and using uncomfortable emotions as signals to move forward rather than retreat.

Through weekly Heroic reflections, performance coaching, and initiatives, Theo fosters community, clarity, and momentum for people seeking to live their best and boldest lives. His mission is simple: help others discover what’s important now, take aligned action, and realize that their upper limits are “unknown and unknowable.”

Theo continues to coach, teach, and lead with the belief that everyone—students, athletes, adults—can become the hero of their own story by choosing identity first, action second, and trusting that feelings will follow.